Comfort, value, and style are the core of what goes into denim at FabKids. In 2022, I gave the denim assortment a push forward to bring the brand up to date in fabrics, washes, silhouettes, and even branded hardware with current finishes. The assortment consisted of thin, super-stretch denim, featuring one pull-on jegging style and one fitted trucker jacket. Knowing the market had moved on from this as the denim staple of circa 2012, it was time for newness.
I started by getting out into stores and looking at the market offerings for silhouettes and fabrication. I reached out to the denim vendor and sent them swatches for heavier weight denim—both in stretch and rigid fabrication. Meanwhile, I also designed the brand's first logo hardware and collected examples of current finishes. Once the team landed our new core denim fabrics, I worked with the denim vendor to develop a wide range of wash targets, which were named and saved for easy future use.
The new assortment consisted of mid-rise straight leg, mid-rise bootcut, and an oversized rigid trucker jacket, while also maintaining the jegging offering. As the market changed, this time so did we. We added in a high-rise flare, high-rise wide leg, and cargo styles, along with more trucker jackets and dresses.
Customer acceptance was high, with the best-selling pant style being our bleach-washed high-rise wide leg cargo.
No outfit has to go incomplete, FabKids believes in fun is the core of accessorizing. A mix of on trend items, interesting prints & emotional icons are what make you feel like you can’t get it anywhere else.
From the hat on your head to the socks on your toes, you can find what you’re dreaming of in the assortment of FabKids accessories.
It’s time to cozy up & explore the changing season outdoors. It’s easy to do in this collection filled with soft sherpa, warm waffle, a brushed flannel & super soft seater yarns.
This autumn is filled with bright warm hues like pinks, orange & fuchsia. With accents of golden yellow, vine green & tan, all the while grounded in black & denim. On trend transitional prints like oversized plaids & daisies hit the mark with supporting floral prints with a little hidden friend in the foliage, who also shows up on a cozy pocket.
There is a little something for the fashionista to the tree climber. Trendy cropped sweaters, with the perfectly paired bottoms. Easy key item tops, like graphic tees & waffle go back to leggings & denim so easy. Of course, you can’t forget fun layering like a trend hitting cropped puffer, tunic shacket & sherpa crop jacket for keeping warm on crisp days
In the land of jiggling bells & snow white landscapes, lays a world of winter wonderland accessories.
Cozy beanies, made from the softest chenille or slubby-chunky yarns, some with pom-pom as big as a head, all in an array of colors. Furry ear muffs for chilly ears, even one that make you believe you’re a real life unicorn.
For when you happen to be indoor at a fabulous party, top of an outfit with an oh-so-sparkly headband, or silky soft satin bows - which are the hit of the season.
Not feeling the spotlight, grab a paid hair clips to keep that holiday mane tame!
FabKids sleep always aspires to be fun, play & comfortable. Unicorn are always a must, but llamas, cat & holiday specific are also proven loves of hers. Offering a variety of hooded one pieces, snug fit & sets. Complete with coordinating sleep accessories so she can always look her best, even at bed time!
A hit you over the head with fun, summer swim collection! There is a little bit os something for every girl.
Tie dyes, florals, emotional graphics & even a little bit of leopard. No matter her vibe, there’s a suit for that! Flounces, twists, cut outs, & crisscross. To round it all out, the rash guard one piece.
For a quick cover up, a cozy terry unicorn kaftan will keep her dry.
Neon Garden captures everything great about summertime outside, inspired by tennis! This active & athleisure group has our girl looking fierce in the park & on the court.
Highlighting summer blooms in bright lime, peach & periwinkle with a dash of purple.
Neon Garden keeps it sporty & trendy with loose fit sweatshirts & tennis skorts. Matching active sets, front tie tees with dolphin shorts & Trendy bike shorts with one shoulder tanks.
No need to forfeit the high pony this summer break, she can grab her visor to keep her tamed maned flying free!
Starting Fall/Winter ‘18 Crazy 8 rebranded the stores to feature three distinct trend shops. Focusing on the preppy girl, staying true to clean & classic design, bright & bold colors with a hint of collegiate. Chill out is all about staying warm & cozy with layers and layers of sweaters, fleece and puffers. Weekend vibes all day, every day.
Starting Fall/Winter ‘18 Crazy 8 rebranded the stores to feature three distinct trend shops. The boho girl loves to mix print, pattern & textures. Staying true to soft, flowy & girly silhouettes, topped off with trim details. Modern Holiday is all about holiday classics leveled up to mix and match, dress it up or dress it down. No matter what you choose, you’ll always look fabulous.
Starting Fall/Winter ‘18 Crazy 8 rebranded the stores to feature three distinct trend shops. The sporty girl has an edgier side & but still likes to feel girly. Leggings and sweatshirts are a must in her day today, but she’ll keep you on your toes with a favorite dress or tw . Ath Lux is all about winter ready athleisure lifestyle, make the comfiest outfit of fuzzy coats, soft graphic tops & sporty leggings. What’s better than being fashionable and comfy? Pops of gold.
From beach to backyard, easy sun-kissed styles she’ll love to wear on repeat all summer long.
Sporty, stretchy looks made to throw on and go everywhere the day will take her. Made to keep up with her active lifestyle.
Bright watercolor floral prints & bold graphics will easily be her favorites, to wear from school, to the park and everywhere in between.
